A contextual shopping experience for Facebook Marketplace & Commerce that allows buyers to easily and privately shop with friends or family over time.
Lead designer for Marketplace & Commerce Collaborative Shopping and Saved (item collections).
Home seekers didn’t have an easy way to privately shop together for a home.
The process of sharing home listings and making a decision on a property wasn’t easy on Facebook since the collaboration tools were lacking. The original Save to a “collection” Facebook feature was optimized for private saves (like a reading list). This required some rethinking of how to save and communicate about a thing on Facebook without deviating from an existing mental model for saving interations.
In interviews with people seeking a home with others, there were 2 primary needs that emerged:
- Properties are gone fast– there was a perception amongst shoppers that all homes of interest will be rented/sold quickly. So making a decision about a home quickly and easily was critical to their search.
- Keeping track of homes is tedious– many people had a manual process involving spreadsheets and email/text threads to organize homes and take note with roommates. The lack of automation during the collaboration makes it hard to shop together over what is on average a 30 to 90 day journey.